The peer-to-peer file-sharing application
BitTorrent
is a strange beast. Created by Bram Cohen as a way to effectively distribute large software packages such as Linux distributions, its popularity exploded when people began to use torrent files to transfer large copyrighted materials like movies and music files. According to a famous 2004 study by Cachelogic, the BitTorrent protocol accounts for nearly 35 percent of all Internet traffic, though that number is often disputed.
Unlike other popular P2P clients like Kazaa and LimeWire, which require downloading files from specific users, BitTorrent spreads out the transfer work. Users automatically share with other users the pieces of files that they’ve downloaded, making large transfers much more efficient. Because BitTorrent is open-source, other clients like BitComet have also become extremely popular, and BitTorrent support was added to the alternative browser Opera.
Rather than seek legal action against BitTorrent, several major motion-picture studios took a look at the success of iTunes and struck an agreement to offer digital content legally. Today, the results of that cooperation went live with the launch of the BitTorrent Entertainment Network, which sells movies, TV shows, music, and games online using the BitTorrent client. More interestingly, it also lets users upload their own content for sale on the site. For more details about the new site, Rafe Needleman offers a hands-on review on Webware.com.
The site certainly looks snazzy, but I have a lot of questions about its viability (regardless of its somewhat deceptive games listings). The biggest problem I see is compensation. Believe it or not, I’ve never used BitTorrent to download copyrighted material, which is considered illegal in the United States. I have, however, used it frequently to download software and free music legally. I always keep the torrent open when I’m done, to let others download from me and mostly to support the original contributor. Will users be as generous when BitTorrent is making a quick buck (or millions) off their bandwidth? I doubt it.
Some other huge obstacles to the success of BitTorrent Entertainment Network are: the adoption of the BitTorrent client; major competitors like Amazon and Wal-Mart, who now also offer movies for sale online; and finally, the culture of piracy that has thrived around the BitTorrent protocol. Why pay $2.99 for a digital movie that only lasts a day when you can easily download a permanent version for free?
What do you think about the new BitTorrent site? Does it have a chance to succeed against the other major players in the online entertainment space?
Peter Butler
Senior Editor, CNET Download.com